Home Credit empowers 9 million Filipinos, expands services to different sectors

MANILA - True to its commitment to empowering Filipinos and providing them with innovative products and solutions, the country’s leading consumer finance company Home Credit Philippines (HCPH), further expands its services to different sectors to bring Filipinos closer to the lifestyle they want.

As a global consumer finance provider, Home Credit continues to find more opportunities to expand its services both online and offline by partnering with more brands and retailers across key categories such as healthcare, fashion, beauty, and fitness.

David Minol, Home Credit Philippines’ Chief Executive Officer, highlighted the company’s commitment to continue delivering trusted financial services for Filipino consumers and partners.

“Home Credit, a leading consumer finance company with a wide global footprint, continues to ramp up its efforts in the Philippines. We empower close to 9 million Filipinos nationwide through our broad range of financial products and services delivered in a responsible way.”

“We continuously meet the customers evolving needs through innovative financial products and services. We aim to be their ally in building a better, brighter, and resilient world. Home Credit continues to deliver trusted financial services that customers and partners can access anywhere through the channels of their choice. We continue to move into an omni- channel ecosystem that covers the customers’ daily needs with an expanded product range, wide merchant network, and safe and transparent transactions,” said HCPH’s Chief Executive Officer, David Minol.

“Home Credit brings seamless financial experience that fits into the lives of every consumer. We expand our horizons and ensure to provide the needs of every Filipino, giving them access to affordable, convenient, and quality financial services. Building on Home Credit’s heritage of delivering a broad range of financial products and services, Home Credit Philippines has enabled almost 9 million Filipinos nationwide to access credit opportunities. As the needs of our consumers continue to evolve, we commit to supporting them as we build a more financially resilient Philippines,” he added.

 

HCPH’s solid progress in financial inclusion

Since entering the country almost nine years ago, Home Credit has disbursed more than P178 billion worth of loans to Filipinos across segments, including the services, education, and health sectors. Now, Home Credit has evolved into a one-stop ally to millions of Filipinos.

 

Over the past years, Home Credit has expanded its network to a robust 10,000 retail partners nationwide, has aggressively grown its online presence, and has forged partnerships with the country’s biggest brands.

 

The company has focused on advocating financial literacy, which is also in line with Home Credit’s thrust of championing the environment, social, and governance (ESG) programs. Some of the initiatives that enabled the company to make financial inclusion a reality are:

 

• Home Credit closed its very first ESG-linked credit facility with Deutsche Bank in December 2021 amounting to Php 1.2 billion. This facility provided women and first-time borrowers with expanded credit access and supported financial literacy programs in the country. It also supported the company’s digitalization efforts, which then enabled Home Credit to provide 60 percent of its loan via digital channels.
• Earlier in May this year, Home Credit pioneered a P420 million social finance facility, which was recently increased to P820 million, with the country’s largest foreign bank Citi. This facility supported Home Credit’s customers in purchasing basic digital devices—half of the loan goes to women, who make up 50 percent of Home Credit’s customers.
• The company closed a P7-billion two-year credit facility with multi-awarded universal bank UnionBank to provide comprehensive financial access to more Filipinos. The agreement allows Home Credit to provide more Filipinos with financial accessibility and inclusion across the brand’s intuitive and affordable loan products. 

“Customer-centricity is at the heart of Home Credit’s culture and we strongly commit to responsible lending” shared Zdenek Jankovsky, Home Credit Philippines’ Director and Treasurer.

“Financial inclusion has always been at the heart of how we approach business. Ensuring that we are able to provide tailor-fit solutions to our customers’ particular circumstances has been vital in our goal of bringing financial opportunities closer to more Filipinos,” said HCPH’s Director and Treasurer, Zdenek Jankovsky.

“We enable Filipinos to live the lives they want to live now by broadening their access to responsible finance, championing financial literacy and empowerment, and promoting innovation and digital inclusion. Sustainability and responsible business have always been integral to Home Credit’s approach. By giving everyone the opportunity to access financial services, including those underserved, we help people improve their quality of life,” he added.

Jankovsky said they promote diversity, equity, and inclusion and support women empowerment and that 60% of Home Credit’s active cash loan customers are women. This shows that Home Credit creates initiatives that provide women access to financial freedom. Home Credit supports initiatives that empower Filipinos through its enabling CSR activities. 

He said they also collaborate with institutions that help people at risk of social exclusion learn new skills and start microbusinesses. “Customer-centricity is at the heart of Home Credit’s culture. We are strongly committed to responsible lending, and we strictly adhere to the highest standard set by our regulators, Bangko Sentral ng Pilipinas and the SEC. We as financial partners take a holistic approach to

ensure we are supporting our customers in the best possible way that would best fit their needs,” Jankovsky said.

 

Empowering Filipinos 'Para sa Life'

Still in pursuit of its goal of financial inclusion for more Filipinos, the consumer finance company launched its Para sa Life campaign. This initiative hopes to let spread a message of hope, making the brand a reliable ally of Filipinos for life.

One of the initiatives under the Para sa Life campaign is the Payo Para sa Life, a 2-minute radio show that discusses fundamental financial literacy topics. This program is aimed at various communities, including market vendors, farmers, fisherfolk, public transportation drivers, and security guards.

 

The Para sa Life campaign also debuted a music video – top billed by singer-songwriter Moira dela Torre – that positioned Home Credit as a reliable financial partner that assists Filipinos in whichever stage of life they may be.

Home Credit’s Chief Marketing Officer Sheila Paul underscored the company’s thrust of championing financial literacy to help Filipinos be financially

resilient.

 

“At Home Credit Philippines, we see transformative communication as a way to effectively tell our story — the story of empowered Filipinos. The Para sa Life campaign did exactly just that as it encapsulated our promise of companionship in our customers’ life journey. Being able to present our services and solutions in ways that closely speak to our consumers helps us continue championing a financially empowered and inclusive Philippines,”said HCPH’s Chief Marketing Officer, Sheila Paul. 

 

(From L to R) Home Credit Philippines’ Chief Executive Officer David Minol, Home Credit’s Chief Marketing Officer Sheila Paul, and Home Credit Philippines’ Director and Treasurer Zdenek Jankovsky.

Paul said: “Through the ‘Para sa Life’ campaign, we definitely want to build a stronger relationship with our customers, to make them emotionally connected with us and show them that we can be their financial ally in many parts of their lives.”

“Para sa Life gave the brand a ‘face and feeling’. It also empowered over 13,000 employees showing them that they could be the brand ambassadors themselves. We really wanted to give them something that they can be proud of and show the world the efforts that they put through. Home Credit has been championing financial literacy for the past years so that it can help Filipinos from different walks of life to be financially resilient,” she added. 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and by the Bangko Sentral ng Pilipinas (BSP). To know more about Home Credit Philippines, visit their official website www.homecredit.ph. (Richard Ebona)