PDEA, PCOO, media ink pacts for wider anti-drug drive

THE PHILIPPINE  Drug Enforcement Agency (PDEA), Presidential Communications Operations Office (PCOO), and two media and events organizations have partnered to bring the government’s anti-drug campaign to a wider audience.  

PDEA Director General Wilkins Villanueva with lawyer Marvin Gatpayat, Undersecretary for Administration and Legal Affairs, PCOO; Ms. Katherine Chloe de Castro, general manager of Philippine Television Network, Inc. (PTNI); and Director-General Rizal Giovanni Aportadera Jr. of the Bureau of Broadcast Services-Philippine Broadcasting Service (BBS-PBS) signed a memorandum of agreement (MOA) during a simple ceremony at the PDEA national headquarters in Quezon City on Wednesday.

Villanueva said the state-run television and DZRB (738 AM) Radyo Pilipinas under BBS-PBS will serve as mediums in bringing to the public the government’s efforts, campaign, programs and activities in the fight against illegal drugs to be aired simulcast by Radyo Pilipinas and PTNI at 7 p.m. to 8 p.m. every Wednesday.

The same day, Villanueva and Mr. Erwin Tulfo, a renowned broadcaster and radio and television producer, also signed an agreement for the co-production of a television program entitled, “Tutok PDEA, Kontra Droga" (Tambalang Tulfo-Villanueva) which will be aired from 5 p.m. to 6 p.m. every Wednesday on PTV 4 channel.

“PDEA recognizes and believes in the power, impact and influence of television and radio communications as effective tools for the government’s campaign, enforcement and implementation of anti-drug policies and programs that are within reach of the public,” the PDEA chief said.

Meanwhile, Villanueva and Renan Lopez, owner of Rev-Up Events Management and Advertising Services and Marketing Director of Pinoy Xtreme Channel, also signed an agreement.

“The MOA formalized the joint production and broadcast of “PDEA Extreme” -- a program for television which features the national campaign for drug prevention and control,” Villanueva said.

PDEA Extreme will be aired every Saturday from 8:30 p.m. to 9 p.m. with replays on Sundays from 7 p.m. to 7:30 p.m. via Channel 106 in Cignal Cable, Pinoy Xtreme Channel.

The agreements paved the way to broadcast the government’s programs, projects and policies against illegal drugs, reaching a wider audience.