GOOGLE PHILIPPINES now allows businesses to list their products on the Google Shopping tab for free to help micro, small, and medium enterprises (MSMEs) recover.
Bernadette Nacario, Google Philippines country director, said this is part of Google’s initiatives to help Filipino businesses bounce back amid the Covid-19 pandemic. With the free product listing on the Google Shopping tab, Filipino merchants can get more exposure for their products. It also means that there will be more choices of stores for shoppers when they search for certain products.
Aside from free listing on the Google Shopping tab, Google
Philippines has committed to continue the MSME Caravan partnership with the
Department of Trade and Industry (DTI). The MSME Caravan was launched last
February to train MSMEs to grow their businesses using digital tools such as
Google My Business and Prime app as well as getting advice from experts.
Google Philippines said it will continue this program online. To
date, over 14,000 business owners have participated in the MSME Caravan.
“Economic recovery is a critical moment for the Philippines and
Google is committed to supporting the country through the best of our
technology and programs like the MSME Caravan. We will continue to empower
Filipinos and our partners with the right digital knowledge and tools so the
benefits of technology can be harnessed for the safe rebuilding of our
economy,” Nacario said.
DTI Secretary Ramon Lopez also underscored the critical role of
digitalization for MSMEs to thrive amid the global health crisis.
"Digitalization is one of the keys to help our MSMEs cope
with the Covid-19 pandemic. This will help small businesses reap the benefits
of the growing digital economy, including reaching and engaging customers while
prioritizing their well-being. We're glad our partnership with Google
Philippines will enable us to conduct webinars and offer other resources to
help small businesses digitalize at this important time,” Lopez said.
Google Philippines also partnered with the Department of Tourism
(DOT) to support the recovery of local tourism. The Explore tab on Google Maps
will soon list DOT-recommended things to do and places to go in the country.
“The revival of local tourism plays a significant role in the
recovery of our economy. The strategic use of technology will help us reopen
our destinations while ensuring the health and safety of Filipinos. The DOT is
excited with the possibilities ahead for Google Maps in helping our tourism
establishments,” said Tourism Secretary Bernadette. (Kris Crismundo)
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