CEBU - The Department of Tourism (DOT) said it is collaborating with industry stakeholders in aesthetics, ageing, and wellness, adding it is seen as a potential “strong growth center” for the country.
Citing
data, DOT Secretary Maria Esperanza Christina Frasco said that in 2022, medical
tourism’s market size was around $115 billion, noting that the industry is
expected to grow at a compound annual growth rate of 32.51% from 2022 to 2023.
“We, at
the Department of Tourism, are committed to supporting medical tourism with the
help of our stakeholders in nurturing a healthy environment for our healthcare
professionals and a welcoming environment for medical tourism clients,” she said.
Frasco
noted that under the Marcos administration, the intention is to ensure that the
country’s competitiveness must elevate to position the Philippines as one of
the preferred tourism destinations as far as medical aesthetics and wellness is
concerned.
“As we
move forward from the pandemic, we are conscious of the necessity of focusing
on health and wellness, and providing globally competitive healthcare. We have
identified important cornerstones that would ensure that the industry
flourishes under this administration.”
“This
includes a robust multi-sectoral industry roadmap, strong policy backbone, a
holistic product to be offered by the country, a distinct brand that is based
on the Filipino brand of care,” she said.
At
present, the Philippines occupies the 24th spot of the 46 medical tourism
destinations globally. However, Frasco emphasized that the country “deserves a
much higher place in the world”, citing the country’s quality and expertise of
healthcare professionals, with a distinct Filipino brand of care that is
renowned all over the world as its core.
Under
the approved National Tourism Development Plan, medical tourism has also been
identified by the DOT as a priority in pursuit of diversifying its tourism
portfolio, where the tourism chief has earlier underscored the potential of
medical tourism in ensuring the growth of the Philippine tourism industry.
“This
growing demand for healthcare travel is driven of course by different trends,
including better quality and competitive rates for medical services, short
waiting lists, availability of new technology and health services in
destination countries, and affordable and convenient connectivity. With the
growing expectations in the healthcare travel industry, it is only right that
the government and the private sector collaborate to ensure that we can respond
to these trends,” she said.
In May
this year, the DOT and Dubai-based Agora group, the “pioneer and leader in
providing business solutions and productivity in the health and wellness tourism”,
also inked a formal partnership for the prestigious and high-level gathering of
tourism stakeholders and medical professionals at the First International
Health and Wellness Tourism Congress which was held in June in Dusseldorf,
Germany. (Mindanao Examiner)
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