Grab Philippines outlines strategic commitments to drive economic empowerment in Mindanao

Grab Philippines Country Head Grace Vera Cruz (center) leads the official launch of GrabCar in Davao City. Present in the event are Davao City Vice Mayor Melchor Quitain, Jr., LTFRB Regional Director Nonito Llanos III, and other key leaders from the leading superapp.

DAVAO CITY - Grab Philippines, Southeast Asia’s leading superapp, announced Friday its strategic commitments to drive economic empowerment in Mindanao, furthering its mission to create sustainable opportunities and foster economic growth across the Philippines.

Mindanao, known for its rich cultural heritage and natural resources, is poised to become a thriving hub of economic activity in the Philippines. Recognizing the brimming potential of this region, Grab Philippines is launching a comprehensive initiative aimed at empowering local communities, supporting micro-entrepreneurs, and stimulating economic development. 

Grab Philippines aims to leverage its advanced technology, extensive network of highly engaged users, and community-focused approach to unlock new possibilities for growth and prosperity. Key initiatives will be rolled out in collaboration with local partners, government agencies, and regulators. 

"We believe that economic empowerment is the foundation for building vibrant and inclusive communities," said Grab Philippines Country Head Grace Vera Cruz. "Through our initiatives, we are committed to creating opportunities, supporting local businesses, and fostering a thriving ecosystem that benefits everyone in Mindanao." 

Key pillars include: 

1. Partnering for Success: According to a research conducted by the Mindanao Development Authority, effective partnerships can lead to a 15% increase in job creation and a 20% boost in local businesses' growth.
   
   Grab Philippines will forge strategic partnerships with local government units, community organizations, and industry associations to align efforts and create an enabling environment for economic empowerment. These collaborations will focus on areas such as skills development, access to financing, and market access for local entrepreneurs. 

2. Empowering MSMEs in Mindanao: Grab Philippines recognizes the significant impact of micro-entrepreneurs on economic development. According to a study conducted by the Philippine Statistics Authority, micro, small, and medium enterprises (MSMEs) in Mindanao contribute over 60% to the region's total employment.
   
   Grab Philippines will provide targeted support to micro-entrepreneurs in Mindanao, enabling them to leverage Grab's platform to expand their businesses, access new markets, and improve their livelihoods. Through training programs via GrabMerchant Academy, Grab aims to equip micro-entrepreneurs with the tools and knowledge necessary to thrive in a digital economy. 

3. Fostering Innovation and Technology Adoption: Embracing the transformative power of technology, Grab Philippines will collaborate with local startups, technology incubators, and educational institutions. The Mindanao Economic Development Council reports that innovation-driven economies have the potential to increase labor productivity by up to 50%. By promoting innovation and digital adoption, Grab aims to enhance competitiveness and fuel Mindanao's economic progress. Through collaborations with key partners from both the public and private sector, Grab will support initiatives that drive technological advancements, enhance digital literacy, and promote entrepreneurship in the region. 

4. Enhancing Mobility: Recognizing the crucial role of transportation to the Philippines’ socioeconomic wellbeing, Grab Philippines is committed to improving mobility in Mindanao. 

A recent survey conducted by the Mindanao Development Authority highlights that 70% of residents face challenges in accessing safe and reliable transportation options. By expanding its ride-hailing services to key areas in Mindanao, partnering with local transport operators, and investing in sustainable transportation solutions, Grab aims to bridge this gap: facilitating economic activities and improving overall connectivity. Demonstrating its sincere commitment to alleviating transportation challenges faced by commuters in Mindanao, Grab has officially launched its flagship mobility service GrabCar in Davao City. 

As the leading superapp expands its fleet of driver-partners and meets the fast-rising demand for safe and accessible transportation, Grab holds a strong belief that it will help advance the key thrusts of the local government in livelihood creation, as well as MICE and tourism support. Grab Philippines, during the launch of GrabCar in Dusit Thani Davao, has also hinted at the future launch of GrabCar in other areas in Mindanao – growing its portfolio of services across the region.

"Grab Philippines is deeply invested in the long-term growth and success of Mindanao. Through our strategic commitments and initiatives, Grab is uniquely positioned to help unlock the immense potential of this region, create livelihood opportunities, and uplift communities. We are committed to driving economic empowerment, fostering sustainable growth, and making a positive impact on the lives of Mindanaoans," Vera Cruz said. 

Grab Philippines also invites partners, stakeholders, and community leaders to join hands in this transformative journey toward economic empowerment in Mindanao - and together build a prosperous and inclusive future for all. (Mindanao Examiner)