Active. Your. Way: How UNIQLO continues to innovate clothing technology with its Sport Utility Wear Collection

 Discover this highly functional collection of daily wear on June 21 to 24

MANILA - Global apparel retailer UNIQLO makes life lighter with Sport Utility Wear, its collection of high-functioning daily wear that is elaborately designed to support every consumer’s busy, active lifestyle.

Comfort-seekers and those into clothing that complements their bustling day-to-day are in for an exciting, interactive experience as UNIQLO opens its Sport Utility Wear City from June 21 to 24 at Level 2, Concourse in One Ayala, Makati City. This pop-up serves as an avenue where shoppers can learn more about the collection that can keep them at the top of their game.

UNIQLO’s Sport Utility Wear presents a diverse selection of versatile and comfortable items for men, women, and kids. Each is installed with innovative clothing technologies, namely AIRism, UV Protection, DRY-EX, and Ultra Stretch.

Ultimate comfort on the daily with AIRism

Whether a student with classes and school activities from morning until afternoon or a professional with a full-time job, UNIQLO helps them feel cool and fresh all-day long with its AIRism technology. This LifeWear collection is made with ultra-fine fibers that soak up moisture, providing consumers with ultimate comfort as they go about their daily grind.

The promise of AIRism comes to life with a breathability showcase of its items at the Sports Utility Wear pop-up event. Witness how air from a fan freely flows through an AIRism shirt versus a non-AIRism counterpart in this visual display of comfort.

Stay protected from sun’s harm with UV Protection

It’s no secret that UV radiation intensifies year after year. UNIQLO’s UV Protection lineup, designed to help block over 90% of UV rays, provides shoppers with an extra layer of skin defense. It helps both students and professionals function better or make family bonding activities more enjoyable and relaxing – all while staying comfortable amid the heat.

Visitors can also see in real-time how UNIQLO’s UV Protection technology works when tested against UV light at the four-day Sports Utility Wear City pop-up.

Stay dry at all times with DRY-EX

Fitness enthusiasts – or even those whose schedules require them to be outdoors a lot – can maintain their active routine even with the rainy season underway. With UNIQLO’s DRY-EX under the Sports Utility Wear collection, city dwellers can still achieve high performance without compromising comfort and style. DRY-EX’s technology keeps wetness at bay and helps them stay dry at all times.

Ease of movement for everyday comfort with Ultra Stretch

Consumers can feel lighter and even more comfortable as they tackle task after task and engage in activity after activity with UNIQLO’s Ultra Stretch line, made with high quality and proprietary stretch thread. With this collection, rest assured that there’s ease of movement throughout each hectic day.

All these features are for shoppers to discover at UNIQLO Sporty Utility Wear City from June 21 to 24 through an experiential walkthrough of fun activities. The on-ground event at One Ayala puts a spotlight on the importance of wearing the right apparel for everyday through four stops highlighting the different styles and functionalities of Sport Utility Wear, where displays showcase the versatility of each collection.

Get a chance to take home select UNIQLO items as you learn

Aside from gaining knowledge on UNIQLO’s Sport Utility Wear, shoppers can also get to take home various UNIQLO products, such as AIRism Boxer Briefs or Seamless Shorts, at the event, so they can experience the innovative clothing technologies firsthand.

Drop by the UNIQLO Sport Utility Wear City  starting on June 21 to learn more and for a chance to get your hands on select UNIQLO items just by:

1. Taking a photo of each stop and publicly posting them on Facebook & Instagram and tagging @Uniqlo Philippines with the hashtag #UNIQLOSportUtilityWearCity.
2. Being a member of our UNIQLO app.
3. Presenting your shared post and UNIQLO app membership page to our event marshals to grab your freebies during the event! (PR)