FUJIFILM Philippines opens new office in Davao City to capture Mindanao market

FUJIFILM Philippines Inc. (FFPH), a pioneer in advanced imaging and healthcare services, is proud to announce the opening of its new office in Davao City to cater to the increasing demand for its innovative products and services in Mindanao.

L-R: Father Bong Gonzaga, Parish Priest of Sacred Heart of Jesus Parish; Mr. Shota Kashiwabara, FUJIFILM Philippines Assistant to the President; Mr. Keisuke Nakao, President of The Japanese Chamber of Commerce in Mindanao; Ms. April Marie Dayap (Representing Davao City Mayor Hon. Sebastian Duterte) Office-in-Charge Davao City Investment Promotion Office; Mr. Haruto Iwata, Corporate Vice President, FUJIFILM Corporation and Managing Director, FUJIFILM Asia Pacific; Mr. Yoshihisa Ishikawa Consul General of Japan in Davao; Mr. Masahiro Uehara, FUJIFILM Philippines President; and Mr. Takashi Miyako, FUJIFILM Philippines Vice President and General Manager of Medical Division.

Mr. Masahiro Uehara, president of FFPH, said the new office at the LSA Center, JP Laurel Avenue, Bajada in Davao City is the fourth office in the country. Since FFPH’s establishment in 2012 the company has steadily expanded, opening office and service center in Taguig, Makati, and Cebu City.

“Establishing a branch in Davao City underscores FUJIFILM Philippines’ commitment to providing exceptional service and cutting-edge technology to more customers in the country, particularly in Mindanao. We are excited to be a part of this dynamic community and look forward to continuing our mission of enhancing the quality of life through our wide array of innovative imaging and healthcare solutions. This new office will also focus on medical network systems to expand medical IT sales and provide technical support to those in need," he said.

Uehara explained that a medical network system connects computers and various medical devices such as CT scanners, laser printers, image storage servers, and diagnosis terminals, through a network. This setup allows doctors and medical professionals to share and access digital images and data, improving the efficiency and effectiveness of hospital operations.

Apart from health initiatives, Uehara said the Davao branch will also serve as a hub for FUJIFILM Philippines’ operations in Mindanao, offering comprehensive support and access to the company's extensive range of products and services, including digital cameras, instant camera system, and industrial products. “The new office is strategically located to serve urban and rural areas in the southern part of the country, ensuring that businesses and consumers have easier access to the company’s advanced solutions," he added.

With the inauguration of its new office, FFPH aims to foster closer relationships with its customers, offering tailored services and support to meet their unique needs. This expansion is part of a strategic plan to bolster its presence in key regions across the Philippines so that customers nationwide can benefit from the latest advancements in imaging and healthcare technology.

The opening ceremony, held today, was attended by representatives from FUJIFILM’s Asia Pacific regional headquarters in Singapore, Mr. Haruto Iwata FUJIFILM Asia Pacific Pte. Ltd. Managing Director and FUJIFILM corporate vice president, Consul General’s Office in Davao, Consul General Yoshihisa Ishikawa, Davao City government officials, industry partners, and the media. The event featured a ribbon-cutting ceremony, product display, and a showcase of the company’s latest innovations.

Attendees also had the opportunity to explore the new facilities and learn more about the company’s plans for the future in the region.

Founded in 1934 as a photographic film manufacturer in Japan, Fujifilm has continually harnessed its expertise in photography to develop pioneering, proprietary technologies. Today, the company’s diverse business portfolio spans various product segments, such as Healthcare (medical systems, bio-CDMO, and life sciences solutions); Electronics (semiconductor materials, display materials, and other electronic materials); Business Innovation (business solutions, office solutions, and graphic communications), and Imaging (consumer imaging and professional imaging).

This year, Fujifilm is celebrating its 90th anniversary, marking nearly a century of innovation and excellence. In line with this milestone, the company has introduced a new global purpose: “Giving our world more smiles.” This purpose highlights Fujifilm's unwavering commitment to uniting diverse ideas, unique capabilities, and extraordinary individuals to drive positive change worldwide.

From enhancing medical diagnostics and optimizing manufacturing processes to advancing environmental sustainability, Fujifilm is dedicated to its mission of creating a brighter, healthier future for all. By leveraging its extensive expertise and pioneering spirit, the company continues to make significant strides in various fields, ensuring that its innovations contribute to a better world for future generations. (PR)