TCL Partners with Ronac Art Museum to Showcase NXTFRAME TV: A Fusion of Technology and Filipino Artistry

TCL, A global consumer electronics brand, one of the world's top two TV brands, and the No.1 Panel TV in the Philippines, has partnered with the renowned Ronac Art Center to unveil its groundbreaking NXTFRAME TV. This innovative television, blending art, and technology marks a significant milestone for TCL as it continues to push the boundaries of home entertainment.

(L-R) Secret Fresh Gallery Director Bigboy Cheng, Pinoy Pop Artists RA Tijing and Chill, Ms. Shae Yun, TCL Deputy Marketing Director, Ms. Dyllis XU - IMC Marketing Manager, APBG; Mr. Norman Zhang - Director of Marketing, APBG; Mr. Charlie Huang, Deputy Director of TV Category; and Mr. Joseph Cernitchez, TCL Brand Manager.

In a launch exhibit entitled, ‘Seamless Art, Beyond Space’ featuring a revolutionary concept that redefines how we experience both Filipino pop art and technology in harmony. The perfect synergy between innovation and creative expression, a vision that stretches beyond conventional boundaries, inviting you to explore new dimensions of living.

Imagine a space where art is not confined to frames or walls but flows effortlessly, blending into the very fabric of your daily life. This is what Seamless Art achieves—an experience where technology becomes a canvas, and your surroundings are transformed into living art.

Beyond Space means transcending the limits of traditional displays and decor. It’s about breaking free from the flat, the ordinary, and the expected. With ultra-slim design and an almost invisible edge, NXTFRAME TV dissolves into your environment, becoming part of the architecture of your space, effortlessly enhancing your home’s aesthetic while being an artistic centerpiece.

Mr. Joseph Cernitchez, TCL Brand Manager.

“The "Seamless Art, Beyond Space" concept is a groundbreaking approach to home design. By integrating technology and creativity, it transforms your living space into a dynamic canvas. Imagine a world where art is not static but fluid, seamlessly blending into your everyday life,” says Joseph Cernitchez, TCL PH Brand Manager.

TCL Philippines collaborated with four talented artists from Secret Fresh Gallery: Chill, Reynold Dela Cruz, RA Tijing, and Ronson Cullibrina. Each artist brings their unique style, from graffiti to pop surrealism, to create stunning artworks that blend traditional and contemporary themes.

This collaboration bridges the world of consumer electronics and contemporary pop art, making TCL's products more appealing to a younger, trend-conscious audience.

At the launch exhibit, Mr. Charlie Huang, Deputy Director of TV Category of TCL Philippines gave an energetic welcoming remark, “We’re merging the world of art and technology, giving you a sneak peek of stunning artworks alongside our cutting-edge TCL NXTFRAME TV.”

Secret Fresh Gallery Director Bigboy Cheng.

Bigboy Cheng, owner of Ronac Art Center also took time at the centerstage to greet the media and express his gratitude to TCL, “When TCL first presented the idea of collaboration, I said game right away. I’m so excited to have the launch of the TCL NXTFRAME TV Event at the Ronac Art Center side by side with the amazing artworks by our very own Secret Fresh Gallery Artists. On behalf of my art gallery team, we warmly welcome everyone to our humble art haven, where pop art comes to life.”

As attendees explored the immersive exhibit, the NXTFRAME TV's AI art features transformed the space, seamlessly shifting between curated artworks. The matte screen and movable stand allowed attendees to view the artworks from different angels enhancing the overall experience.

The event also showcased the power of integrating pop art with technology. The NXTFRAME TV transformed Ronac Art Center into a portal where every image came to life, creating an immersive and emotional experience.

Ending the launch exhibit program on a high note was Ms. Shae Yu, Deputy Marketing Director of TCL Philippines, says “With the new TCL NXTFRAME TV, we’re transforming your living space with an immersive experience that brings real-life art right into your home. Watch as every detail comes to life, turning your space into a gallery of vibrant colors and stunning visuals.

‘Seamless Art, Beyond Space’ exhibit runs until October 31, 2024 at Ronac Art Center.

The Seamless Art, Beyond Space: The TCL NXTFRAME TV Exhibit will run from October 20-31, 2024 at the Ronac Art Center. Good news, join in the 'Seamless Art in Ronac, Moments with NXTFRAME’ Online Game and get to win exciting prizes from TCL.

So easy to join! Create a short, creative video showcasing your unique experience of the exhibit, highlighting the NXTFRAME TV and embodying the theme "Seamless Art, Beyond Space. Post it on TikTok and use the hashtags #TCLNXTFRAMETV, #SeamlessArtBeyondSpace. Tag @TCLPhilippines and make sure your post is set to public. Five creative entries will be chosen and will win the TCL soundbar. Submit your entries until October 31, 2024. Winners will be announced on November 8, 2024 via the TCL Facebook Page.

The TCL NXTFRAME 300W is priced at PHP89,995 and the TCL NXTFRAME 300W Pro is priced at PHP110,995. Price varies depending on dealers.

Get to know more about TCL NXTFRAME TV, log on to https://www.tcl.com/ph/en or check out TCL Philippines on Facebook and Instagram. (PR)