Starbucks Philippines showcases digital innovation

MANILA - Starbucks Philippines champions sustainability and digital innovation as they unveil their initiatives for 2022 and beyond. 

In a media roundtable, the company went in-depth on new digital services and sustainability efforts that help give back to the planet, while enhancing its customer experience. 

“We are very excited to be introducing these new initiatives for sustainability and digital innovation.  Through these efforts, we can connect with our customers better, and focus on the well-being of our planet to create a better shared future,” said Jamie Silva, Senior Manager for Marketing, Digital Customer Experience & Loyalty at Starbucks Philippines.

Connecting Starbucks Rewards with Grab and Lazada

It’s important for the company to make earning rewards as easy for customers as possible and connecting to Grab and Lazada is a powerful tool for Starbucks Philippines because of how easily it fits into its customers' daily lives. 

A seamless integration with Starbucks Rewards will allow customers to earn 1 Star for every P40 spent on Starbucks orders. Every 100 Stars collected converts to a free Starbucks beverage or food reward, redeemable in stores.

Gifting Made Easy

The company's integration with GLife and GrabGifts is a key next step as Starbucks Philippines innovates in social digital gifting, providing a greater connection and convenience for all its customers. 

eGifting is now available through GrabGift and GLife, allowing customers to digitally send Starbucks favorites to their loved ones. Starbucks eGifts can be purchased starting at P100 on GrabGifts and P300 on GLife. eGifts from GLife can be used to pay in Starbucks stores while eGifts from GrabGifts can be used to purchase orders from Starbucks on GrabFood.

Starbucks FoodShare Program 

Last March, Starbucks FoodShare launched in the Philippines starting with 40 stores in Metro Manila. Through Starbucks’ ongoing partnership with Grab, participating stores can connect with Grab drivers to pick up and deliver food donations daily. The donations are donated to Philippine Food Bank Foundation, a local non-profit organization, to be distributed to select beneficiaries within Metro Manila daily. 

To date, the program has served over 50,000 meals from more than 200 stores. The company’s goal is to continuously expand the program to more  stores outside Metro Manila and serve more communities. 

Global Community Impact Grants

The Starbucks Foundation commits a $30 million investment in the Global Community Impact Grants by 2030. These grants aim to support programs that create meaningful impact, both locally and regionally. 

For Starbucks Philippines, a total of $70,000 in grants have been awarded to Gawad Kalinga, HOUSE Foundation, and Teach for the Philippines. These grants will be directed to hunger relief and youth development programs from 2nd half of 2022 to 1st half of 2023. 

“We’re very grateful for the continued support our customers and media partners have given Starbucks Philippines. As we introduce more initiatives to enhance the Starbucks Experience, I look forward to collaboratively creating a better future for all,” said Noey Lopez, President & CEO of Starbucks. (Richard Ebona)