CAGAYAN DE ORO CITY - The Department of Tourism here recently launched the Filipino Brand of Service Excellence (FBSE) program and training at the Grand Caprice Restaurant and Convention Center to encapsulate the uniqueness of Filipino hospitality among frontliners and service sectors in the tourism industry.
Over 240 participants from various tourism-related sectors from transportation,
hospitality and accommodation, security, academia, and the private sector,
attended the program in hopes of improving the quality of tourism services in
their respective fields.
“We really have that unique Filipino brand of service; that is what we are
known for, Filipino hospitality. I think years of training have proven that the
way we handle our tourists, the way that we welcome them is entirely unique to
us, and how we take care of our guests we treat them as family,” said DOT
Regional Director Marie Elaine Unchuan.
The FBSE was rooted in the 7 M’s of core values that Filipinos are widely known
for: Malikhain, Makatao, Makakalikasan, Makabansa, Masayahin, May Bayanihan,
and May Pag-asa.
After the launching ceremony, a training on FBSE was conducted to embed the
Mabuhay gesture in all guest-facing workers to make tourists feel welcome and
fuel their desire to return to every destination they visit.
"We all know our reputation for being hospitable and friendly, giving warm
smiles. So the objective really is to spread awareness on all of these things
and to really raise the hospitality level of the Filipinos even more by
training many of our tourism frontliners," said FBSE training resource
speaker Maria Theresa Jean Boo.
The FBSE training program targets 100,000 tourism workers by 2024. In Northern
Mindanao, 6,250 tourism frontliners are eyed for the training to help upscale
the overall tourism experience in the region. (Glacetene Kayl N. Daba)
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