CEBU CITY – The Cebu Chamber of Commerce and Industry (CCCI) and the Animation Council of the Philippines Inc. (ACPI) signed a memorandum of understanding recently to cooperate in the development of the animation industry in the province.
The accord formalizes the collaboration of CCCI and ACPI to develop the creative entertainment industry, specifically animation. Both organizations aim to help Cebu contribute 10 percent to the country’s creative entertainment industry, initially targeting around P500 million in revenue for Cebu alone.
“We hope that the partnerships we have will open countless opportunities for our creatives in making Cebu a creative entertainment hub in the country,” CCCI president Felix Taguiam said.
Taguiam said the CCCI will conduct activities to promote the creative entertainment sector, as well as create an ecosystem to also promote and support the industry and creators. It will also help promote Cebu and the Philippines as a premier site for the development, sale, and distribution of animation products in Asia.
On the other hand, ACPI will coordinate with CCCI in providing training and up-skilling opportunities to artists, animators, and other relevant talents in the animation sector. The council will also facilitate connecting Cebuano players to the international animation industry development pipeline, and assisting in the set up and organization of trade missions.
“It is high time for Cebuano animators to have a safe share in the global market. We seek to build not just an ecosystem for our local talents in Cebu, but also to bring about mechanisms in shaping a feasible creative media fund for them to kick-start productions,” said Mike Cubos, CCCI vice president for Cebu business mobilization.
He said CCCI is also initiating collaborations
with national organizations for artists, as well as backing of the government
on their programs for the creative industry. (Carlo Lorenciana
and Minerva Newman)
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