CEBU CITY – The Philippines should grab the opportunity to penetrate the global creative entertainment market, according to Magoo del Mundo, president of the SIKAP-Creative Content Creators Association of the Philippines, saying, the country has the capacity to become a creative producing hub in Asia.
“We want to establish the Philippines as a true creative producing
hub in Asia. We have that capacity. We have that opportunity. The time is now.
The window of the world is looking at us (Southeast Asia, including the
Philippines) but that window won’t be there forever,” Del Mundo said.
SIKAP
is an association specifically for copyright owners/holders whether they be
individuals or studios, not only in Manila but also in Visayas and Mindanao,
who create original content with the vision of global consumption in the
creative sectors of animation, games, music, comics and character.
“Let’s co-create a sustainable industry for the Filipino creators
like you and me,” Del Mundo said.
Del Mundo, who was among the speakers in the Original Content
Forum during the observance of the Cebu Creative Entertainment Week, noted that
the country has a lot of folklore and stories that, could be translated into
different mediums of narrative.
“Our stories and narratives are breaking into a global audience.
We are looking at a very big industry that is untapped in the Philippines. We
have the foot in the door; we’re not just getting through,” he said.
Marla Rausch, founder and chief executive officer of Animation
Vertigo Asia and the managing partner of Kampilan Productions, also stressed
the importance of creating content that showcases Philippine culture. “The
Philippines has been part of the creative supply chain for decades but our
development of our own content has not grown as fast – and we have a lot of
unique stories that the world is waiting for,” she said. (Carlo Lorenciana)
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